A Fashion Brand's Guide to Building Consumer Intimacy in the Digital Age

8/12/2015 — Given the context of today's fashion industry, it is clear that a customer-obsessed model has become the new frontier of business. In this guide we outline how fashion brands can meet this objective by leveraging complete visibility of customer interactions across all touchpoints to get closer to the consumer and achieve a competitive edge in today's complex omni-channel landscape.

Digital Printing for Apparel: Keys to Optimizing Your Workflow

Digital textile printing offers the potential for unlimited creativity, greater flexibility, and faster time-to-market for designers and production professionals. Learn about the benefits of this exciting new technology, and the keys to integrating digital printing into your production workflow, from initial design through final placement and production.  Download Now >>

Integrated Technology: The Heart of Omnichannel Success

This report explores technologies and best practices for meeting consumer expectations and demand for a seamless shopping, delivery and returns experience and includes best practice expertise from leading industry analysts such as Kurt Salmon, Gartner, Demand Worldwide and business technology leaders at companies like Aerosoles. Download Now >>

A Model for Change – Part 1: The Need for Transformation

The pace of fashion has never been faster. Fast fashion, social media and mobile technologies have given consumers the power of instantaneous sharing. The market is increasingly saturated and consumers increasingly sophisticated, which makes tried and true fashion strategies such as geographic expansion and internationalization more complex than in the past. The fashion industry--our industry and the way we work--has been forever changed. This paper highlights the major shifts that have led fashion to its current state and how companies are responding to the new fashion landscape, suggesting a model for change.

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2015 Apparel East