A Fashion Brand's Guide to Building Consumer Intimacy in the Digital Age

Given the context of today's fashion industry, it is clear that a customer-obsessed model has become the new frontier of business. In this guide we outline how fashion brands can meet this objective by leveraging complete visibility of customer interactions across all touchpoints to get closer to the consumer and achieve a competitive edge in today's complex omni-channel landscape.

Digital Printing for Apparel: Keys to Optimizing Your Workflow

Digital textile printing offers the potential for unlimited creativity, greater flexibility, and faster time-to-market for designers and production professionals. Learn about the benefits of this exciting new technology, and the keys to integrating digital printing into your production workflow, from initial design through final placement and production. 

Integrated Technology: The Heart of Omnichannel Success

This report explores technologies and best practices for meeting consumer expectations and demand for a seamless shopping, delivery and returns experience and includes best practice expertise from leading industry analysts such as Kurt Salmon, Gartner, Demand Worldwide and business technology leaders at companies like Aerosoles.

A Model for Change – Part 1: The Need for Transformation

The pace of fashion has never been faster. Fast fashion, social media and mobile technologies have given consumers the power of instantaneous sharing. The market is increasingly saturated and consumers increasingly sophisticated, which makes tried and true fashion strategies such as geographic expansion and internationalization more complex than in the past. The fashion industry--our industry and the way we work--has been forever changed. This paper highlights the major shifts that have led fashion to its current state and how companies are responding to the new fashion landscape, suggesting a model for change.

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Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle

P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.

How Retailers Can Own the Google Results Page

As a retailer, you’re constantly vying to attract shoppers on a search engine results page (SERP). ChannelAdvisor’s eBook highlights the components of the Google SERP and offers tips on how to use them to boost your presence.

How product lifecycle management fuels the momentum of fashion

Leading fashion companies generate a special kind of momentum, a phenomenon where recent success fuels current success, which in turn sparks future success. The ability to rapidly turn today’s hit product into tomorrow’s durable brand is no accident—it’s a specific set of practices that companies can identify and repeat to achieve lasting competitive advantage. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn how fashion companies need to strive for better responsiveness to consumer trends, more efficient design and production, smarter sourcing, and improved capabilities for monitoring compliance and sustainability requirements.

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2015 Apparel East