How Retailers Can Own the Google Results Page

As a retailer, you’re constantly vying to attract shoppers on a search engine results page (SERP). ChannelAdvisor’s eBook highlights the components of the Google SERP and offers tips on how to use them to boost your presence.

How product lifecycle management fuels the momentum of fashion

Leading fashion companies generate a special kind of momentum, a phenomenon where recent success fuels current success, which in turn sparks future success. The ability to rapidly turn today’s hit product into tomorrow’s durable brand is no accident—it’s a specific set of practices that companies can identify and repeat to achieve lasting competitive advantage. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn how fashion companies need to strive for better responsiveness to consumer trends, more efficient design and production, smarter sourcing, and improved capabilities for monitoring compliance and sustainability requirements.


Virtual Fitting - What is Possible?

Customer and market-driven products are the main objective for success. The route taken to achieve that objective must be constantly shortened, making processes faster and more cost-efficient. This specifically requires using the right processes and technologies, for example, increasing the effectiveness of prototyping through virtual 3D. We invite you to learn more about the capabilities of today's virtual fitting technology.

The Reinvention of B2B eCommerce

Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

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The Consumer Behavior Revolution Turning Shoppers into Buyers with e-Commerce

Digital shopping is becoming the norm around the world, with mobile users increasingly becoming the dominant force in the fashion industry. Every product catalogue anywhere is open to them. To attract and keep consumers, fashion industry executives struggle to make sure that they have “the right stuff”—the right look, the right inventory in the right channels, with the right timing and the right exposure to the right social media. This anxiety was stirred up publicly when Leslie Wexner, CEO of L Brands, Inc., a specialty retail group, told his investors recently that department stores are irrelevant and that apparel sales are drying up as a category. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn the answers on how to turn shoppers into buyers with e-commerce.


Design to Cost: A Holistic Approach to Controlling Development Costs

Fabric is a key component of attracting a consumer’s eye to a garment. However, fabric is also where a majority of the garment’s cost lies, at times accounting for more than 50 percent of the total. Understanding the impact different fabric choices have on a particular design and its production is thus an essential part of the product development process. This whitepaper explores how to manage the challenges of fabric selection through a “Design to Cost” approach—the practice of combining advanced technology and process management at the earliest stages of conceptualization to manage manufacturing constraints without sacrificing a beautiful end product. The approach allows companies to develop designs that appeal to consumers and meet targeted profit margins and quality levels.
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2016 Apparel West