Sahir Anand oversees and enables the overall research and analysis in the vertical industry segments including retail and hospitality, and retail banking related process management and technology value chain areas. Mr. Anand's work is related to use and adoption of technologies and processes that aid optimization and efficiencies in the multi-channel business environment.

Mr. Anand specializes in the points of customer interaction and points of integration (technology and business workflow) functions. In the retail and hospitality segments, Mr. Anand's research focus areas include store and headquarter-related functions focusing on retail customer and employee-facing technology and process optimization areas. Key research areas comprise of point-of-service (POS), electronic payments, self-service, customer loyalty marketing, multi-channel, mobile retailing, and shopper experience, among others.

Within retail banking, Mr. Anand specializes in branch banking innovations, customer loyalty, 360 degree customer experience, and emerging technology models such as online and mobile commerce. Mr. Anand brings to Aberdeen years of experience in a wide variety of service industries including fortune 500 companies in the retail and banking segments, including Staples and Smith Barney.

Mr. Anand is widely quoted in industry publications including Digital Transactions, VRL Financial News, Financial ID News, Contactless News, Smartcard Alliance, NFC Magazine, CIO, eWeek, Retail Speak, Retail Week (U.K.), Stores Magazine, Business Week, RIS News, Self-Service World, Integrated Solutions, RIS, Retail Touchpoints, RFID News, Global Retail Management, Progressive Grocer, Grocery Headquarters, Apparel News, Supply Chain Brain, IT Business Edge, among others. Mr. Anand's articles have been published in publications such as Apparel News, Global Retail Management, RIS News, Retail Touchpoints, and Integrated Solutions for Retailers, among others.

Mr. Anand is also an avid speaker at industry events including CTST, National Retail Federation (NRF), Retail Industry Leaders Association (RILA), Internet Retailer, Loyalty Expo, Retail ROI, Smart Card Alliance, Contactless Forums, and User Conferences.