Shoppers Shifting Their Dollars Online, Adobe Finds

Between Nov. 1 and Nov. 24, nearly $27 billion have been spent online, 8.5 percent more than in 2014.

Harnessing the Power of Customer Reviews

12/1/2015 - PowerReviews teamed up with Northwestern University's Medill IMC Spiegel Digital & Database Research Center to analyze which attributes of ratings and reviews are most effective and when they have the most impact on driving sales.

Project Runway Alumni Design Ugly Sweaters for a Good Cause

11/30/2015 - UglyChristmasSweater.com tapped 14 Project Runway fashion designers to create custom, one-of-a-kind hideous holiday sweaters – some for people and others for canines – to be auctioned off online this December, with all proceeds benefiting non-profits.

BBB Leads Savvy Shopping Consumer Education Initiative

11/23/2015 - Savvy Shopping is the first in a consumer education series dubbed Digital IQ, a collaborative program between BBB, Acxiom Corporation, Adobe and Nielsen that's designed to equip consumers with the knowledge and skills they need to get the most out of the digital world we live in.


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