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2013 Apparel Tech Conference West

 

SESSIONS


OPENING KEYNOTE PRESENTATION

Tailoring an IT Strategy to the Business of Fashion

Keynote Speaker:
Bryan Timm, Chief Operating Officer, Halston

In this highly informative and in-depth session, industry and technology veteran Bryan Timm, Chief Operating Officer for the iconic Halston brand, shares his rich experience about how to plan and execute an effective IT strategy. Key topics will include:
* Business characteristics of the apparel industry and how they impact critical IT decisions;
* Benchmarks for understanding the technology investment process: what to invest in and when; and
* Highlights of how technology implementations are driving success at Halston.
 
 
CLOSING KEYNOTE PRESENTATION

Building an IT Innovation Team

Keynote Speaker
Stacey Shulman, CTO, American Apparel

Get ready to change your information technology group into a true “Innovation Team.” Technology veteran Stacey Shulman, CTO for American Apparel, will share her philosophy on the cultural shift needed in order to move past a traditional IT “break/fix” mentality and into an innovation-focused and consultative mentality with a goal of helping propel your business forward. Against this backdrop she will share some of the exciting IT projects in motion at American Apparel, such as RFID (including a new project to achieve real time item movement tracking on the sales floor), progress with an augmented reality mobile app, innovations in the brand new American Apparel distribution center and more.
 
 
TECHNOLOGY SOLUTION SESSIONS
 
A DESIGN-DRIVEN PLM SOLUTION: PUTTING THE FOCUS ON PRODUCT INNOVATION
Session Speaker: Shane Cumming, Vice President of Fashion Sales, Lectra North America


Delivering fresh, innovative designs has become a top priority for fashion and apparel companies.  A design-driven PLM solution lets creativity shine while balancing business concerns such as controlling cost, quality and delivery schedules. By linking the creative process of style development, textile design, fit and product specification with marketing, the supply chain and distribution, PLM allows for this control. Join Shane to learn more about brands that are on the forefront of deploying this type of technology to drive a sustainable competitive advantage.
 
ADVANTAGES OF OUT-OF-THE-BOX PLM
Session Speaker: Beth Borland, Director of Worldwide RFA Strategy, PTC

Preconfigured product lifecycle management (PLM) solutions build on years of proven best practices,offer a pathway to faster installation and ROI, and help streamline and integrate functions from merchandising, design, and product development to sourcing and supplier integration. 
 
DISTRIBUTION STRATEGIES FOR SERVING A MULTICHANNEL WORLD
Session Speaker: Kim Baudry, Market Development Director, Dematic
 
The presentation will cover a snapshot of trends in the retail apparel industry and how those trends impact what happens inside the four walls of a distribution center. We will explore items to consider when designing a distribution center solution to handle multiple customer channels — retail replenishment, wholesale, direct to consumer and direct to consumer as a wholesale business. Depending on the nature of your specific business challenges there are several ways to manage orders for your customers. The presentation will offer key factors to  examine, whether designing a new DC or revamping an existing one to handle multichannel distribution, such as product type, seasonality, customer requirements (tagging, value add) etc.  Just as there are multiple ways to reach a customer, there are multiple ways to handle the distribution of product to those customers — this presentation will focus on staying scalable, flexible and modular in your approach to multichannel distribution.
 
FULFILLING CONSUMER DESIRE IS EVERYTHING
Session Speaker: Bob Mckee, Global Fashion Industry Strategy Director, Infor 

Speed to market is so yesterday. In the fast-moving, ever-changing fashion industry, speed to consumer is the new normal. If you fall behind and disappoint a customer in today's unforgiving economic climate, you could find yourself falling out of the business.
Infor Fashion Industry Strategy Director Bob McKee will talk about the need for speed in today's fashion value chain, and about how to change your focus from "speed to market" to "speed to consumer."

You'll find out how to improve the key processes that make up global supply chains with Infor Fashion, a far-reaching solution shaped by fashion industry leaders in tandem with Infor professionals who have decades of experience in the apparel, footwear, home textiles, and accessories industries. You'll also learn how you can manage the entire fashion process—from design, development, and sourcing, to production and distribution—with Infor Fashion.
Whether you're a brand owner, distributor, manufacturer, or retailer, you'll find out how to:
  • Enhance demand planning and forecasting.
  • Get better control over inventories.
  • Collaborate with your value chain partners.
  • Improve connectivity between your solution components.
  • Turn more of your gross revenue into net profit.
  • Reduce errors.
  • Increase customer satisfaction.
 
HOW TO MANAGE RAPID GROWTH, COMPLEX SOURCING AND SOCIAL RESPONSIBILITY
Session Speaker: Maria T. Azucena, IT Director, Evy of California (On behalf of NGC)

Evy of California, the LA designer of iconic branded children’s wear including Hello Kitty, is on fashion's fast track, with 20 percent to 30 percent annual growth. And even though Evy manages a diverse, complex base of suppliers, the company maintains a strong commitment to ethical sourcing and social responsibility, including employee rights, product safety and environmental impact. In this fast-paced session you'll learn:
 
·         How Evy evaluates suppliers to create the right balance between price, quality, turnaround and social responsibility
·         Evy's commitment to implementing best practices and industry standards, from design to sourcing
 
·         The strategic technology system that helps Evy of California manage its rapid growth
 
LEVERAGING THE OMNI-CHANNEL
Session Speaker: Allen McNeary, Director of Business Development, West Coast, KWI

Retailers today are focused on the customer experience, omni-channel deployment and are faced with legacy systems requiring large integration efforts to deploy these strategies. No matter the size of the retailer, the challenges and goals are to focus on a consistent customer experience across the channels and to drive the customers to the stores for the unique experience only received in store. The “secret sauce” is to provide this experience with an infrastructure to support it and to meet your customer’s expectations. KWI has worked with 120+ retailers and brands leveraging the omni-channel through best practices and building an infrastructure that is scalable and adaptable to support all channels. This presentation will focus on those best practices, lessons learned by KWI and its clients, and how to leverage your omni-channel to meet those objectives for ease of deployment and strategy, and delivering a high quality consistent customer experience from the web, in store and through mobility.
 
KWI has been delivering an enterprise omni-channel retail solution in the forefront of the Cloud technology for over 25 years and has grown with its customers through innovation; advancements in technology and partnering with best in class value add solutions.  
 
LIFE AFTER PLM IMPLEMENTATION: A CASE STUDY BY PENDLETON WOOLEN MILLS
Session Speakers:
1) Catherine Dessellier, Project Manager, Pendleton Woolen Mills
2) Jonathan Smith, Sales Manager, PDM/PLM, Gerber Technology

Considering PLM for your organization? Hear first-hand how Pendleton Woolen Mills is operating following its YuniquePLM implementation. This presentation will highlight how YuniquePLM has helped streamline Pendleton’s processes and enabled the firm to break away from long-established methodologies and traditional toolsets, while benefitting from working with a single version of the truth. This presentation will conclude with an open audience Q&A.
 
RFID 2.0: FROM PROJECTS TO PROFIT
Session Speaker: Alain Fanet, CEO, TAGSYS RFID

For more than 10 years, suppliers, brands and retailers have relentlessly pursued RFID's promises of streamlined inventory management, enhanced worker productivity, lower operating costs, and increased sales and customer satisfaction. Success stories have been few as players throughout the supply chain struggle with the complexity and hidden costs of RFID deployment, and the technology itself evolves through inevitable growing pains. We can look at this phase of RFID 1.0 as a series of experiments and projects that, while delivering some benefits, have left us wanting for more.
 
Today, the industry is poised for the next stage of RFID evolution, characterized by more mature technology, delivered as an integrated item-level management system, allowing for cost-effective growth and scalability as needs and technology evolve, and for efficient interoperability of components from multiple vendors in true technology agnostic 'plug-and-play' style.
 
TAGSYS introduces RFID 2.0, drawing upon recent success stories with major retail and apparel companies. TAGSYS provides a holistic and systematic approach to RFID deployment that works within existing inventory and other business process systems. It addresses the growing need to meet RFID compliance mandates by major retailers, doing so in a way that transforms what most view as a low-ROI capital expense into a profit-enhancing approach (lower costs, less effort and risk) to managing inventory at item-level.
 
SEGMENTING YOUR TARGET MARKET -- ARE YOU GETTING THROUGH TO THEM?
Session Speaker: Jake Weatherly, Chief Executive Officer, SheerID

Knowing who your market is can be vastly different from knowing how to get them into your store or buying your products. It takes more than just identifying students or soldiers or teachers, you need to motivate them and then retain their retail loyalty. Jake Weatherly, CEO of SheerID will share case studies from SheerID customers who found that pinpoint-segmenting is a key strategy to gain that illusive incremental revenue. He’ll also share the underlying, innovative, game changing technology solutions at the heart of the execution of these strategies. Get actionable advice on how you can accomplish the impossible at the SheerID panel.