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Victoria's Secret Prepares for Growth
10/1/2007
After the upcoming holiday season, Victoria's Secret will take the first steps toward launching its e-commerce business on a cross-channel on-demand platform from partner n2N Commerce, a company formed by a former Limited Brands employee, Ruben Pinchanski
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Refining a Brand: The Boston Proper Way
10/1/2007
As those within the company readily admit, Boston Proper's emergence as one of today's sexy high-profile fashion brands was hardly launched from a bedrock foundation.
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Dressbarn: Reinventing The Path To Success
8/1/2007
President and CEO David Jaffe and marketing chief Vivian Behrens discuss dressbarn's image overhaul, the store's unique customer service model and the beautiful posters that attract attention to its stores.
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Kenneth Cole's Systems Overhaul
8/1/2007
With its recent POS implementation, the retailer and wholesaler has taken the first step in the process of converting its IT systems to SAP.
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Super Sizing: J.C. Penney works to Perfect Fit
8/1/2007
JCPenney is on a quest to update and perfect the fit of its garments. With help from [TC]2's Size USA project and other technologies, the company is making significant headway.
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Spanx Banks on its Mission
8/1/2007
Sara Blakely has converted her ambitious footless pantyhose idea into a thriving global hosiery and undergarments business embraced by a loyal legion of female consumers.
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Women's Secret Drives Loyalty With CRM
8/1/2007
The Spain-based fashion brand is expanding its loyalty program by collecting and analyzing more data to serve the needs of individual customers.
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Why Some Social Media Consumers are Better than Others
5/1/2013
The rise of social media as a way to interact and market to consumers is crystal clear but retailers can struggle with how to properly engage with these channels. This L.E.K. Executive Insights report delves into five distinct social media audience segments and how retailers can nurture positive relationships with them.
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5 Ways to Use Cloud Technology to Meet Customer Demand
4/30/2013
Cloud-based technology provides a vehicle for making rapid changes as economic and business conditions shift. Apparel retailers, brands and manufacturers can leverage the technology to be more agile in meeting demand while controlling costs. Download Now.
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