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Apparel Magazine
 In This Issue
 April 2012
Magazine Sections
Cover Story:
Cross-Channel Retailing: How today's shopper is changing the retail experience
Author: Lisa Feigen Dugal, Ian Kahn and Ron Klein
With the ability to shop anywhere at any time with any device, consumers are demanding excellence and consistency at every turn and are challenging retailers and brands to keep up.
Publisher's Note:
No Risk, No Reward
Author: Susan S. Nichols

Retail Intelligence:
Ralph Lauren Focuses on 'Merchantainment'
The iconic brand will tell you it doesn't just sell clothes, it sells dreams — that it's a brand focused on creating stories. Lately, those stories are springing off the screen — and off the sides of a few buildings — with the help of technology that sets the company squarely in the modern age.
Retail Intelligence: Case Study:
The Secret of Love Culture's Success
Love Culture's combination of trendy styles, low prices and appealing store environments has inspired a legion of devoted fans. Now the company has embarked on a major expansion program — and brought in some software heavy hitters to help.
Supply Chain:
To Optimize Inventory, Try Intensive Supply Chain Cost Management
Author: William Atkinson
When it comes to apparel supply chain management, common sense would dictate that cost reduction always is a good idea. But while trimming expenses is the right choice for some brands, others are finding that cost increases are more effective in achieving both short- and long-term efficiencies and profitability.

PLUS: Vendor ViewpointInterview with Eddie Capel, Executive Vice President and Chief Operating Officer, Manhattan Associates
PLM 2.0: Achieving PLM's Promised Value
Author: Adi Zukerman and Dave del Corral
How you use your PLM system makes all the difference.

PLUS: Vendor ViewpointInterview with Beth Borland, Director of Retail and Consumer Corporate Strategy, PTC
Hunters Lie Low in High-Tech Camo
Taking cues from video games and consumer blogs, top-notch hunting apparel brands focus on technical performance without sacrificing style.
Fiber-to-Fabric: In Brief:
In Its Fifth Year, GOTS Certifies 80 Additional Facilities
In the U.S., the number of facilities certified to GOTS increased 60 percent, from 25 to 40 facilities in 13 states.
Lenzing, smartfiber Expand Cooperation

Dow Corning's Soft Hydro Guard Finish Aimed at Sports Apparel
Dow Corning DWR-7000 Soft Hydro Guard, a silicon-based emulsion, is water-repellent without compromising softness.
Event Report:
Texprocess Americas: Meeting the Needs of the Sewn Products Industry
Attendees to the Texprocess show being held later this month will hear from a wide range of speakers and visit exhibitors representing the entire value-added apparel supply chain.


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
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How Retailers Can Own the Google Results Page How Retailers Can Own the Google Results Page
As a retailer, you’re constantly vying to attract shoppers on a search engine results page (SERP). ChannelAdvisor’s eBook highlights the components of the Google SERP and offers tips on how to use them to boost your presence.
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