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Apparel Magazine
 In This Issue
 April 2012
Magazine Sections
Cover Story:
Cross-Channel Retailing: How today's shopper is changing the retail experience
03/29/2012
Author: Lisa Feigen Dugal, Ian Kahn and Ron Klein
With the ability to shop anywhere at any time with any device, consumers are demanding excellence and consistency at every turn and are challenging retailers and brands to keep up.
Publisher's Note:
No Risk, No Reward
03/29/2012
Author: Susan S. Nichols

Retail Intelligence:
Ralph Lauren Focuses on 'Merchantainment'
01/26/2012
The iconic brand will tell you it doesn't just sell clothes, it sells dreams — that it's a brand focused on creating stories. Lately, those stories are springing off the screen — and off the sides of a few buildings — with the help of technology that sets the company squarely in the modern age.
Retail Intelligence: Case Study:
The Secret of Love Culture's Success
03/13/2012
Love Culture's combination of trendy styles, low prices and appealing store environments has inspired a legion of devoted fans. Now the company has embarked on a major expansion program — and brought in some software heavy hitters to help.
Supply Chain:
To Optimize Inventory, Try Intensive Supply Chain Cost Management
03/29/2012
Author: William Atkinson
When it comes to apparel supply chain management, common sense would dictate that cost reduction always is a good idea. But while trimming expenses is the right choice for some brands, others are finding that cost increases are more effective in achieving both short- and long-term efficiencies and profitability.

PLUS: Vendor ViewpointInterview with Eddie Capel, Executive Vice President and Chief Operating Officer, Manhattan Associates
Concept-to-Spec:
PLM 2.0: Achieving PLM's Promised Value
03/29/2012
Author: Adi Zukerman and Dave del Corral
How you use your PLM system makes all the difference.

PLUS: Vendor ViewpointInterview with Beth Borland, Director of Retail and Consumer Corporate Strategy, PTC
Fiber-to-Fabric:
Hunters Lie Low in High-Tech Camo
03/13/2012
Taking cues from video games and consumer blogs, top-notch hunting apparel brands focus on technical performance without sacrificing style.
Fiber-to-Fabric: In Brief:
In Its Fifth Year, GOTS Certifies 80 Additional Facilities
04/02/2012
In the U.S., the number of facilities certified to GOTS increased 60 percent, from 25 to 40 facilities in 13 states.
Lenzing, smartfiber Expand Cooperation
03/29/2012

Dow Corning's Soft Hydro Guard Finish Aimed at Sports Apparel
03/12/2012
Dow Corning DWR-7000 Soft Hydro Guard, a silicon-based emulsion, is water-repellent without compromising softness.
Event Report:
Texprocess Americas: Meeting the Needs of the Sewn Products Industry
03/29/2012
Attendees to the Texprocess show being held later this month will hear from a wide range of speakers and visit exhibitors representing the entire value-added apparel supply chain.

 


Customer-centric Assortments in the Cross-channel Era: The Value of Integrated Planning
6/13/2013 2:00:00 PM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Eya Yerkes, VP of Planning, Allocation and Systems, Aeropostale
Stuart Aldridge, Director of Pre-Sales, North America, TXT MAPLE LAKE
Register Now

Closing the Data Loop to Enhance the Creative Process
5/14/2013 2:00:00 PM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelist:
Robert McKee, Fashion Industry Strategic Director, Infor
View On Demand

Why Some Social Media Consumers are Better than Others 
 Why Some Social Media Consumers are Better than Others 

5/1/2013
The rise of social media as a way to interact and market to consumers is crystal clear but retailers can struggle with how to properly engage with these channels. This L.E.K. Executive Insights report delves into five distinct social media audience segments and how retailers can nurture positive relationships with them.

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5 Ways to Use Cloud Technology to Meet Customer Demand 5 Ways to Use Cloud Technology to Meet Customer Demand
4/30/2013
Cloud-based technology provides a vehicle for making rapid changes as economic and business conditions shift. Apparel retailers, brands and manufacturers can leverage the technology to be more agile in meeting demand while controlling costs. Download Now.
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