PAST ISSUE

August 2011

The Market:

Beyond "Likes" – How Social Media Builds Revenue

07/25/2011 - Jessica Binns

Learn how apparel brands and retailers can leverage Facebook, Twitter and other social media platforms to improve customer service, build brand awareness and drive revenue.

Retail Intelligence: Case Study:

Belk Transformation Modernizes IT and Style

07/26/2011 - Jessica Binns

The Southern department store chain unveiled a refreshed logo and slogan last year, but with a brand new merchandising system implementation underway and a mobile app and website in the works, 2011 is the year for real transformation at Belk.

Supply Chain:

The Digital Print Transition

07/26/2011 - Kerry Maguire King

Advances in digital printing are opening the door to new opportunities for taking the technology deeper into apparel production.

Supply Chain: Case Study:

Russian Retailers Eye IT Upgrades

07/26/2011 - Eugene Gerden

The global recession stagnated IT growth and spending among Russia’s apparel retailers but as the economy rebounds, so do technology investments.

Sourcing & Logistics:

Sourcing at MAGIC Set for August 21-24

07/26/2011 - Susan S. Nichols

Attendees will be able to visit with more than 700 contract and original design manufacturers, design and textile resources, fabric mills and component suppliers from around the world.

Research and Reports:

Excellence in Global Sourcing: What a Difference Five Years Makes

07/25/2011 - AMY L. BURNS AND MEGAN L. WEINER

While diversification, control and visibility remain as tenets for sourcing executives, today’s landscape has changed significantly, the stakes are higher and the need for technology is more critical than ever.

The Apparel Top 50: Rankings by Social Media Popularity

07/21/2011 - Jordan K. Speer

Apparel’s second annual ranking finds apparel companies gathering Facebook fans and Twitter followers at a rapid pace, and seeking to monetize social media as the stakes grow higher. 

MOST READ STORIES

topicsMore >

APPAREL EVENTS

2015 Apparel West