Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 6/4/2012

Survey: Consumers Will Abandon Small Businesses Because of Poor Websites

Forty-six percent of U.S. consumers have cancelled plans to spend with a small business after discovering a poor quality website, according to research from global web host 1&1 Internet Inc.  The study of more than 2,000 U.S. adults revealed that 35 percent have walked away completely and an additional 7 percent have opted to spend less as a direct result.

While 1&1 Reports that the majority of U.S. businesses have taken steps to launch a website, its 2011 Virtual Main Street Audit finds low levels of consumer satisfaction with the small business websites available to them, with 45 percent of consumers believing that a bad website makes a worse impact than a business having no website at all.

The survey revealed that consumers believe many small business websites have not evolved to keep pace with advancing technology and cite unattractive websites that often contain errors. Specifically, 30 percent of consumers surveyed believe small business websites most often lack essential features, 28 percent find that the small business websites they use are “unimpressive,” and 29 percent report frequently finding errors such as typos or broken URLs. The report also showed that many American consumers are willing to help business owners create a more satisfying online experience — given the opportunity to provide feedback, 35 percent of shoppers would provide a review or recommendation for improving a small business website.

Data from the survey suggest the outlook for online spending remains strong. Nearly two-thirds of consumers plan to maintain their level of online spending from 2010, and 23 percent foresee an increase in the number of purchases they will make online.

“Research shows that keeping an unattractive or badly functioning website online can comprise a risk to sales revenue,” said Oliver Mauss, CEO of 1&1 Internet Inc. “Firms must not shy away from addressing their website’s weaknesses. For all business owners, customer feedback can be a hugely effective weapon for ensuring that the web is performing for them.”

1&1, which was founded in 1988 and hosts more than 11 million domain names and houses more than 70,000 servers in its five data centers, offers website packages specifically for SMBs that offer industry-specific templates and advanced tools including feedback forms, industry- specific image libraries and RSS Feeds on news and weather, as well as catalogue and product search and shop functionality.

for more information: www.1and1.com

Rate this Content (5 Being the Best)
12345
Current rating: 4.5 (2 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

How product lifecycle management fuels the momentum of fashion How product lifecycle management fuels the momentum of fashion
8/1/2014
Leading fashion companies generate a special kind of momentum, a phenomenon where recent success fuels current success, which in turn sparks future success. The ability to rapidly turn today’s hit product into tomorrow’s durable brand is no accident—it’s a specific set of practices that companies can identify and repeat to achieve lasting competitive advantage. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn how fashion companies need to strive for better responsiveness to consumer trends, more efficient design and production, smarter sourcing, and improved capabilities for monitoring compliance and sustainability requirements.

DOWNLOAD NOW

Virtual Fitting - What is Possible? Virtual Fitting - What is Possible?
8/1/2014
Customer and market-driven products are the main objective for success. The route taken to achieve that objective must be constantly shortened, making processes faster and more cost-efficient. This specifically requires using the right processes and technologies, for example, increasing the effectiveness of prototyping through virtual 3D. We invite you to learn more about the capabilities of today's virtual fitting technology.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.