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Posted Date: 11/1/2009

Madura Garments Goes Live with Lawson Fashion PLM

Madura Garments, one of India's leading apparel and retail companies, has gone live with the Lawson Fashion PLM tool. The tool, for retailers and manufacturers of apparel, footwear, home textiles and accessories, is a web-based suite of applications that facilitates the management of products from design through production. With a growing business and increasing competition, Madura Garments needed to streamline its business processes.

Madura selected Lawson Fashion PLM to help support its product development processes after an intensive software selection process, according to the companies.   

Neeraj Pal Singh, vice president of information systems at Madura Garments, says the company is  already deriving value from the added capabilities of the solution, which are help it better manage its products from the time the company begins designing an item until it's ready for the retail shelves.

The implementation process gave Madura Garments an opportunity to re-engineer its business processes to gain greater efficiencies. Lawson Fashion PLM has helped structure processes and provide better transparency of information across the company's supply chain. In addition, Lawson Fashion PLM enables product development activities to work in parallel, which helps reduce product development timelines for new collections, helping to reduce time-to-market.

Prior to using Lawson Fashion PLM, key fabric information from mills was not captured effectively, so Madura was not able to easily re-use information between collections and seasons. Lawson Fashion PLM now allows the company to import this information directly into the PLM system and use an advanced search capability to locate suitable fabric designs that may already exist. It also saves the company two to three weeks in the fabric sample request process, according to Natwarlal Bhattad, group manager product development at Madura Garments.

Previously, all technical specifications at Madura Garments were manually tracked in spreadsheets, so data quality was an ongoing challenge. Lawson Fashion PLM now helps maintain key data on a central server, which ultimately helps reduce errors. The Lawson Fashion PLM Workflow module provides tools to help proactively identify bottlenecks and alert users to any slippage against timelines, so corrective action can be taken.

As part of the project, a number of analytical reports were developed to help facilitate better visibility for decision-making. "Our primary objective was to improve visibility from concept to pre-production and then to expand this to the stores," added Natwarlal Bhattad.

for more information: www.lawson.com

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