Cherokee Brings Uniform Business In-house

— February 04, 2013

Cherokee Inc. has re-acquired the Cherokee School Uniform category from Strategic Partners.

"The acquisition of the Cherokee School Uniform rights from Strategic Partners allows us to bring a strategic business back within our control," said Henry Stupp, chief executive officer of Cherokee Inc. "This is another important milestone for our company that will expand our overall product offering. Additionally, acquiring the Cherokee School Uniform category will further strengthen our relationship with Target through a multi-year license term, which includes separate minimum guarantees and additional royalties. We expect this transaction will be immediately accretive for shareholders, and we will work closely with Target to expand our product offering for Cherokee families."

Cherokee Inc. also announced the recent extension of its Cherokee brand license agreement with Comercial Mexicana. The license agreement has been extended an additional six years through Dec. 31, 2019. As partners for over six years, Cherokee and Comercial Mexicana have enjoyed mutual success and both parties look forward to continuing to build and grow the Cherokee brand throughout Mexico’s retail market.

"Comercial Mexicana has been an exceptional partner of the Cherokee brand, and we are very pleased to extend our licensing relationship," Stupp added. "Comercial Mexicana is a strong supporter of the Cherokee brand and vision. We look forward to continuing to roll-out our newly re-branded Comercial Mexicana locations throughout the year as well as building upon the strong Cherokee presence throughout Mexico."

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