Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 6/8/2012

Cotton Finds a Place in the Bridal Industry

By Jessica Binns, Contributing Editor
Today's brides are professing their love in gowns as individual as they are – including cotton – from a wide range of designers.

The most important wedding gown features for today's brides are fit (94 percent) and style (93 percent), followed by price (89 percent), comfort (88 percent) and fiber content (57 percent), according to the Cotton Incorporated Lifestyle Monitor Survey.

Silks, satins, and chiffons may be the fabrics most associated with bridal gowns, but Monitor data indicate brides are still willing to say "I do" to cotton.

Fifty eight percent of women say they prefer their wedding gown to be made of silk, followed by cotton (13 percent), polyester (7 percent), rayon (7 percent), and linen (4 percent). However, almost 7 out of 10 women (69 percent) would consider purchasing a wedding gown with cotton as the primary fabric, citing comfort (32 percent), "looks good" (24 percent) and breathability (10 percent) as reasons.

At the recent International Bridal Show in New York, cotton gowns were located among the better, higher-end labels. Designer Claire Pettibone, who first introduced cotton to her bridal line eight years ago, is not surprised. "A refined client appreciates subtle details and recognizes that cotton is a quality fabric and a lovely addition to the silks and other fine fabrics found in designer collections."

Priscilla Chan, who made headlines for marrying Facebook founder Mark Zuckerberg, wore one of Pettibone's designs down the aisle in a surprise ceremony several weeks ago.

The Wedding Report shows that over the last three years, desire for a traditional wedding has declined more than 30 percent - while interest in destination (+8 percent), unique (+6 percent) and "green" or eco-friendly (+3 percent) weddings has only increased since 2008.

The Cotton Bride's Chris Kole, designer, says modern brides are much more likely to be unconstrained by convention and instead make decisions by what appeals to them as individuals -- from both emotional and practical perspectives.

Kole, who creates both elaborate and understated cotton gowns, says that whether in a house of worship or outdoors, bridal is trending toward a period look.

"Trendwise, we are noticing more and more of our brides looking for vintage elements and opting for cleaner, simpler design over a dress that has excess beading or superfluous detail," Kole says.

On average, women are willing to pay about $809 for the "perfect" wedding gown, the Monitor finds. Among women earning $75,000 or more, the figure increases to $1,083.

Kole says, "Now more than ever, brides are embracing uniqueness, but this doesn't necessarily mean they don't want to maintain a timeless or traditional concept."

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Rate this Content (5 Being the Best)
12345
Current rating: 3 (1 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

How product lifecycle management fuels the momentum of fashion How product lifecycle management fuels the momentum of fashion
8/1/2014
Leading fashion companies generate a special kind of momentum, a phenomenon where recent success fuels current success, which in turn sparks future success. The ability to rapidly turn today’s hit product into tomorrow’s durable brand is no accident—it’s a specific set of practices that companies can identify and repeat to achieve lasting competitive advantage. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn how fashion companies need to strive for better responsiveness to consumer trends, more efficient design and production, smarter sourcing, and improved capabilities for monitoring compliance and sustainability requirements.

DOWNLOAD NOW

Virtual Fitting - What is Possible? Virtual Fitting - What is Possible?
8/1/2014
Customer and market-driven products are the main objective for success. The route taken to achieve that objective must be constantly shortened, making processes faster and more cost-efficient. This specifically requires using the right processes and technologies, for example, increasing the effectiveness of prototyping through virtual 3D. We invite you to learn more about the capabilities of today's virtual fitting technology.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.