Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 1/29/2013

E&A Acquires Rapidly Growing Body-slimming Fashion Brand Lysse

Indianapolis-based E&A Industries recently purchased Lyssé, a New York-based apparel company specializing in body-slimming fashions. Terms for the deal are undisclosed.

Lyssé arrived on the American fashion scene in 2010 with a ready-to-wear line featuring all-in-one torso, tummy and thigh control with style. Fortified with the company's revolutionary four-way stretch, hidden control panel and tagless comfort, the bottoms eliminate "the roll" and lend a streamlined appearance with comfort and control.

A stand-alone in the ready-to-wear shapewear market, Lyssé combines this control with highly stylized designs in cotton/spandex, ponte and stretch velvet. The company plans to expand the line beyond leggings and accelerate growth through increased North American and international distribution.

Beth Gold Cohen, a former buyer and merchandise manager for Macy's NY, created Lyssé and will remain with the company as a partner and chief creative officer. Cohen developed the idea for Lyssé after gaining weight while battling breast cancer. "At that time, none of my jeans or stretch leggings fit," she said. "Then one day I had a flash of inspiration -- I took one of my control top undergarments and sewed it to a pair of leggings. Suddenly, not only did the leggings fit perfectly, but they felt comfortable and smooth!" Thrilled with her discovery and her improving health, Gold Cohen decided her slogan should be "Peace, Love and Great Legs."

According to Devin Anderson, CEO of E&A Industries, "We were attracted to Lyssé because in less than three years the brand expanded rapidly with amazing loyalty among women once they try a pair. Customers embrace the products because of the high-quality and comfort, while helping them feel and look their best. Our goal is to make Lyssé apparel a staple for every woman who wants to look and feel her best."

CoView Capital, Inc., a New York City investment banking firm specializing in mergers, acquisitions, and private placements, advised Lyssé on the transaction.

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

The Reinvention of B2B eCommerce The Reinvention of B2B eCommerce
5/1/2014
Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

Download Now

Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store
5/1/2014
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.