E&A Acquires Rapidly Growing Body-slimming Fashion Brand Lysse

— January 29, 2013

Indianapolis-based E&A Industries recently purchased Lyssé, a New York-based apparel company specializing in body-slimming fashions. Terms for the deal are undisclosed.

Lyssé arrived on the American fashion scene in 2010 with a ready-to-wear line featuring all-in-one torso, tummy and thigh control with style. Fortified with the company's revolutionary four-way stretch, hidden control panel and tagless comfort, the bottoms eliminate "the roll" and lend a streamlined appearance with comfort and control.

A stand-alone in the ready-to-wear shapewear market, Lyssé combines this control with highly stylized designs in cotton/spandex, ponte and stretch velvet. The company plans to expand the line beyond leggings and accelerate growth through increased North American and international distribution.

Beth Gold Cohen, a former buyer and merchandise manager for Macy's NY, created Lyssé and will remain with the company as a partner and chief creative officer. Cohen developed the idea for Lyssé after gaining weight while battling breast cancer. "At that time, none of my jeans or stretch leggings fit," she said. "Then one day I had a flash of inspiration -- I took one of my control top undergarments and sewed it to a pair of leggings. Suddenly, not only did the leggings fit perfectly, but they felt comfortable and smooth!" Thrilled with her discovery and her improving health, Gold Cohen decided her slogan should be "Peace, Love and Great Legs."

According to Devin Anderson, CEO of E&A Industries, "We were attracted to Lyssé because in less than three years the brand expanded rapidly with amazing loyalty among women once they try a pair. Customers embrace the products because of the high-quality and comfort, while helping them feel and look their best. Our goal is to make Lyssé apparel a staple for every woman who wants to look and feel her best."

CoView Capital, Inc., a New York City investment banking firm specializing in mergers, acquisitions, and private placements, advised Lyssé on the transaction.

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