GUESS Taps VendorNet for Omnichannel Operations

— February 04, 2013

GUESS has selected VendorNet to provide ship-from store fulfillment solutions.

VendorNet Inc., a wholly owned subsidiary of GSI Commerce, an eBay, Inc. company, is a provider of cross-channel fulfillment and supply chain technology. GUESS will leverage VendorNet's StoreNet technology to implement omnichannel retail capabilities, specifically fulfillment of online sales from its brick and mortar locations.

Established in 1981, GUESS has become a global brand available in almost 90 countries. With its expansive distribution network, StoreNet enables GUESS to source fulfillment from the best location across all channels, including its direct to consumer warehouses and brick and mortar stores, to optimize inventory and increase product availability for its customers.

"We chose VendorNet to launch our omnichannel initiative, which focuses on maximizing our customers' shopping experience," said Michael Relich, executive vice president and CIO at GUESS. VendorNet's ability to intelligently distribute orders to the best fulfillment location, based on criteria that we define, was a key factor in our selection process. StoreNet will allow us to optimize our inventory, regardless of where it physically resides, and better serve our customers."

StoreNet enables GUESS to offer store inventory to its online customers, saving orders that would be lost if out-of-stock in warehouses. StoreNet also allows GUESS to sell-through clearance items and avoid markdowns on end-of-season merchandise.

GUESS will go live with StoreNet in the second quarter of this year. More than 500 GUESS stores across the United States will be ship-from-store enabled when StoreNet is fully rolled out. Relich cited the maturity of the technology, proven reputation, speed-to-market and significant return on investment, as primary motivators for choosing VendorNet.

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