Gap Inc. announced that it will introduce the Gap brand to Slovenia and Austria through agreements with new and existing franchise partners. Magistrat International, a new partner, has been selected for the launch of Slovenia and Gottex, which currently manages the Gap franchise business in Israel and Hungary, will launch Austria.
"We are thrilled to be opening in Slovenia and Austria and can’t wait to meet customers when we open our doors for the first time in each capital city. One of the best things about opening in a new country is the incredible welcome that Gap receives and the buzz that generates for our teams and our customers alike," said Ismail Seyis, vice president of Gap Franchise.
"Gap is known all over the world and we have grown our store presence significantly in recent years to help bring our casual style to more and more customers. We launched into five new markets last year; Hungary, Paraguay Peru, Brazil and Costa Rica, and with the opening of stores in Slovenia and Austria we now bring our iconic brand to customers through stores in almost 50 countries," said Gap brand president, Steve Sunnucks.
Gap has signed a new agreement with Magistrat International to open three stores for the first time later this year in the capital city of Ljubljana. City Park, Slovenia’s largest shopping center, will be the location for the first two free-standing stores; one for Adult and one for Kids and Baby. The Emporium department store will feature the full collection of Mens, Womens, Kids and Baby. All locations are scheduled to open by September this year showcasing the Fall 2014 collection.
Gap will also open its first store in Vienna, Austria this October through an existing relationship with Gottex Brands, which is a part of the Trimera Group. The free-standing Gap store will be located at the Donauzentrum Mall and will provide a full product assortment and branded store experience to the local consumers. As a great international city with a high tourism rate, Vienna offers an exciting platform for Gap to bring its casual American style and store experience to local and visiting customers alike.
Gap Inc. has expanded the international reach of its brands since launching its first franchise operated store in 2006. Over the last eight years, Gap Inc. has grown its store base and currently has over 300 franchise stores across the world.