“This blog, a part of our overall social media marketing strategy, presents a unique opportunity for JDA thought leaders to share domain expertise and their perspectives on current trends, as well as experiences that demonstrate what is possible in the realm of supply chain transformation,” said Tom Dziersk, executive vice president, sales and marketing, JDA Software.

“We want it to be a place where customers and prospects discover ideas that spur action within their own organizations, while at the same time inspire them to enact change that delivers real results," Dziersk continued. "It’s also a medium for JDA to connect with our customers and partners on their pain points and approaches to solving key challenges.”
 

Supply Chain Nation allows JDA to expand on the thought leadership and customer success stories featured in the company’s award-winning Real Results Magazine. In addition, it offers readers an opportunity to engage in two-way dialogue with JDA experts and others, allowing all participants to benefit from each other’s expertise and perspective. In the future, guest contributors will be invited to provide in-depth blog posts on a variety of supply chain and industry-specific topics.

“The landscape has fundamentally shifted,” said Hamish Brewer, president and CEO, JDA Software. “To stay relevant and competitive in this market, businesses need to tap into what their customers want and evolve their business models to meet the demands of their buyers. To that end, we want to use this platform to help our customers stay on top of different shifts that are changing the way they do business and reinvent their customer engagement experience. With the official launch of the blog, we invite readers around the globe to join the conversation and share their thoughts, insight and personal experience with us.”
 

To read Supply Chain Nation, sign up for a RSS feed, or subscribe to email updates when new articles are posted, visit the blog at http://blog.jda.com.