With FlexPLM, Brooks Brothers Improves International Assortment

By Jordan Speer, Editor in Chief — November 07, 2012

Brooks Brothers is working with PTC's Windchill FlexPLM software to improve product design and development effectiveness, reduce costs and better capture market opportunities.

"Successfully responding to changes in the global market and consumer behaviors necessitates integrated product development and supply chain processes to efficiently secure market opportunities," said Joe Dixon, senior vice president, sourcing and technical design for Brooks Brothers. "By implementing PTC PLM technology, we will be able to improve our product development efficiency, reduce costs and increase our product hit rates by effectively managing the product lifecycle. The solution will also allow us to provide better product assortments for our international markets through collaborative global design and product development with our partners around the world."

PTC's Windchill-based enterprise solution for the Retail and Consumer industries is designed to address both industry-specific challenges as well as everyday business pressures. It offers a high-performance, Web-based platform that provides line planning, specification management, merchandizing, product development, sourcing, costing, quality and compliance with full supply chain collaboration capabilities.


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