Home Apparel Twitter map of APP logo

Apparel Magazine


Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
Print Email Page RSS Feeds

Posted Date: 2/6/2012

YCD Introduces New Analytics Module for Retail Stores with HP and Retalix

YCD Multimedia, a provider of smart digital media solutions, introduced at NRF the new YCD Analytics module for the company’s Retail Advertising and Merchandising Platform (RAMP), as part of a demonstration with HP and Retalix. The combined solution enables retailers to manage products, prices and marketing campaigns more easily and is fully compliant with HP’s new line of retail products designed for Point-of-Sale (POS) digital media.

The new module lets users analyze the effectiveness of digital display-based marketing campaigns and ads on sales. It has access to the POS systems and can analyze the correlation between displays and actual sales, and includes a feature that provides a deeper look into the correlation with respect to various categories such as individual store departments, geographical regions and location.

YCD RAMP offers one platform for retailers to manage their digital in-store media workflow. For example, a new digital campaign can be uploaded by an ad agency, approved by corporate headquarters and distributed to all or any subset of the retailer’s locations to be played immediately or scheduled for a later time. A built-in content creation tool lets a regional office or individual store customize and generate its own promotions to suit its local needs.

The combined solution allows retail businesses to automatically manage their products, prices and marketing campaigns, transforming “raw material” (such as data and images) automatically into digital promotional content through a user-friendly interface. Consumers are only presented with the most relevant content — such as product price and availability — triggered in real time from the Retalix® Promotion Management application.

for more information: www.ycdmultimedia.com

Rate this Content (5 Being the Best)
Current rating: 2 (1 ratings)


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
Download Now

How Retailers Can Own the Google Results Page How Retailers Can Own the Google Results Page
As a retailer, you’re constantly vying to attract shoppers on a search engine results page (SERP). ChannelAdvisor’s eBook highlights the components of the Google SERP and offers tips on how to use them to boost your presence.
Download Now

All materials on this site Copyright Edgell Communications. All rights reserved.