Trouble with the Size Curve: How Retailers Can Overcome the Challenge of Localized Sizing

Event Date: 7/26/2016 11:00:00 AM (EST)
Duration: 60 mins

 

Most retailers can attest to the complexity and challenges inherent in creating size curves that align to local demand patterns. Too often, the sheer volume of data will cause most merchants attempting to align size profiles with each store to swing and miss. However, help is on the way. New analytics tools can examine the massive amounts of data, and convert that data into actionable intelligence, while capturing the true demand of each store. Applying the resulting size curves affects purchase orders and allocations, helping merchants make the perfect pitch to shoppers in every location.
 
During this webinar, you’ll hear from:

  • Greg Girard,  Program Director, Merchandise Strategies with IDC , who will share his research and experience working with retailers to overcome their sizing challenges
  • Debbie McCarthy, VP of Merchandise Systems Support with DXL will review its size curve strategy
  • Nick Leeper, Director, Product Management, Analytic Applications with Aptos, will introduce some of the new tools that can help retailers tackle the size curve
Moderator:
Susan Nichols, Publisher, Apparel Magazine

Panelist:
Greg Girard,  Program Director, Merchandise Strategies, IDC
Debbie McCarthy, VP of Merchandise Systems Support, DXL
Nick Leeper, Director, Product Management, Analytic Applications, Aptos

Sponsored By:


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